Looped Run Coaching
Do you want to run a faster marathon or ultramarathon? Are you aged over 40?
I help runners struggling to improve in marathons or ultras.
As we hit our 40s and beyond, running targets become harder to achieve.
You’re starting to think it will never happen. A sub-4hr marathon? Finishing a 100-mile race? Getting into, and completing, UTMB?
You’re worried time’s passing. You’re wondering if it’s simply a downhill slope to less enjoyment from a sport you once loved. Injuries are common – they’ve become part and parcel of your training.
You see running as a stress relief from a busy life juggling childcare, Zoom calls, ageing parents and a dog that needs walking. It’s a vital mental-health outlet, but it can be so much more.
If you’re over 40 and think you’ve achieved all there is to achieve, I can show you how to target new goals while increasing your durability.
Whether in the marathon or ultramarathon, there are adventures to be had and new targets to achieve. Delivered by someone who achieved a marathon PB of 2.29 aged 47. Learn more about me.
As featured in
Athlete testimonials
“I felt really well guided and looked after throughout the training for London Marathon. Understanding the work/children/life balance was really helpful and reassured me when things didn't go to plan. I knew I could ask him anything and it was a safe space. It also helped knowing he’s done far bigger races as it kept it in perspective and I knew it was manageable. I felt calm on marathon day and ready, which I knew was in part due to all his preparation. I couldn't have asked for more. I’d highly recommend him!” Penny, Aberdeen
“From the outset, I knew that Howard had my back. His experience needed little introduction, but it quickly became clear during our first meeting just how exceptional he was. His ability to connect and truly understand everything – from my running history and general fitness, to my motivations, personal life, training‑time constraints, and even my fears – was remarkable. I knew immediately that I was in the safest possible hands and his support throughout, and up to race day was invaluable.”
Johnny, Hampshire
Looped Run coaching is for you if…
You find yourself doing the same runs, at the same speed, on the same route, week after week
You’ve tried AI coaching and either got injured or missed your target
You’ve thought about entering a longer race but felt overwhelmed at the distance and figured you didn’t have it in you
You skip sessions during the week when your kids need dropping off somewhere, or you’re in the office late, or a work trip means you’re away
You’ve DNF’d a 100k or 100-mile race when you felt like you’d crush it after your legs felt drained at halfway, you mentally checked out or you couldn’t keep any food down
You’ve heard of ‘zone 2’ but aren’t sure what it means. You’re confused by the deluge of nutrition advice out there and don’t even like taking gels. You want to invest in carbon shoes but don’t know where to start
Book a free chat to discuss your running journey
Answers to
frequently asked questions
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This is a good question, after all running is the most natural movement there is. But if you feel like you’re stuck in a rut, not progressing, doing all your runs at the same pace or intimidated by a race you want to enter, a coach may be able to help you achieve these goals.
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AI-generated training plans have their place, and can be useful for certain runners. But they aren’t flexible, don’t take into account family and work commitments, offer no motivation or accountability, and aren’t there to pick you up during hard times or celebrate your triumphs. This is where Looped Run Coaching can transform your training, with constant communication and feedback on your progress.
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Research other running coaches, and look at what you would like from a running coach. Some will give you a training plan and leave you to it – I offer higher levels of communication, feedback and training plan adjustment.
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Like all coaching services, it can vary. Generic training plans can be cheap and offer a template to follow. But they are inflexible, unmotivating and don’t assess load as you train. I offer significantly more to help you build towards your event. I have experience, qualifications and expertise that make me a unique proposition to help you achieve your goals and regularly analyse, adapt and provide feedback on your progress.
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The best way is to speak to a few –have an initial interview, ask them questions, see if they’re on your wavelength and can help you achieve your goals. Arrange a chat with me and we can go through how Looped Run Coaching works and see if you think it’s right for you – simply fill out the enquiry form at the bottom of the page and I will get back to you asap.
What you’ll get at Looped Run Coaching
Motivation
Accountability
Tried and tested
knowledge
Session feedback
Mindset
training
How to remain fast as you age
Kit and gear guidance
Bespoke
training plans
Nutrition support
The Full Packages
What’s on offer at Looped Run Coaching
In The Loop – AVAILABLE NOW
A full-service individual training plan, support and guidance based on current fitness, availability/work commitments and aims.
A plan that’s tweaked at least fortnightly as you progress.
Fortnightly video calls to discuss your progress.
One-to-one WhatsApp contact.
A strength and conditioning programme designed for your requirements by level 3 PT-qualified run coach, and one of the RunTesters, Tom Wheatley.
A Training Peaks Premium account with session feedback.
The Full Loop Bolt-on – AVAILABLE NOW, price varies
Do you need extra support, guidance and motivation? I can also train with you and pace you during your workouts (dependent on location).
In addition, you can add the option for me to pace you during your target race.
Loop! There It Is Bolt-on –AVAILABLE SOON
Strength and conditioning programmes specifically designed for Looped athletes by qualified S&C coaches.
Choose the right one for you: designed specifically for ultrarunners, menopausal women, plyometric-based and more.
In addition, a trusted team of experts can help with specific requirements if and when needed, including a physiotherapist, nutritionist, sports psychologist, S&C coaches and VO2 Max/lactate testing.

